Target Market Project
The ‘TMP’
This video is a short, yet descriptive reflection on the critical thinking that I did for the Target Market Project.
Reflection Video
The TMP, or the Target Market Project, is a project in which I conducted a marketing assessment on the indoor rock climbing industry: interviewing customers, employees, and doing research to see the most effective way to place myself in this industry as a startup.
This project lasted me over the Spring 2026 semester, and is shown below: